|
|
October 17th, 2009
Branding, it’s the buzzword of the day for businesses large and small. Your logo is the most powerful asset and is the embodiment of your brand. Increasing brand awareness is part of any marketing plan. It is important to promote your logo and build a consistant message that gets your company the attention it deserves.
Creating our own unique company image starts with selecting a high impact, meaningful logo. Use it in print, on your company website, in your workplace and around town. An effective marketing campaign establishes repetitive opportunities to display the logo which over time forms recognition of the symbol or name. Highly successful branding efforts have burned the symbol into our minds to the extent that that we do not even need the company name to recognize the product. Think of the “swoosh” symbol that is synonymous with Nike, or the stylished font style that has brings the Coca Cola logo to life.
Granted, these brands are part of our culture due to exposure, time and large marketing budgets. Start up companies, groups and organizations can build their brand by displaying their brand with less expensive campaigns. Many of these start with promotional products and corporate clothing. This affordable alternative provides great value by associating the brand with a professional, clean and consistant look while also putting the brand in front of customers. There are many decoration techniques to show off your corporate logo. The most popular choices for displaying your logo on polo shirts, caps and tee shirts is custom embroidery. Embroidered and screen printed shirts are used by schools, corporate entities, churches, sports teams and many other organizations. They have found that custom clothing can be used to make a name for themselves, promote their image, and make a statement about their team or organization.
Today, there are endless options for promoting your brand with logowear. Designer brands are available such as Addidas, Izod or Ralph Lauren and many more. A golf country club may be well served utilizing Callaway Golf, Ping or Nike Golf. Brand can create an association with quality and style. This is especially if the products will be sold in a store or used for an event and also recognizes the demographic of their organization. Brand name is less important for uniform apparel and trade show clothing as the emphasis is on the image of the company, not a particular apparel designer. In the end, it boils down to personal preference. The true importance should be placed on promoting your own company identity, so consider the message your want to send to your target market and select products accordingly.
HOW TO HANDLE CO-BRANDING:
Many companies have a need to display multiple messages or co-branding. Examples would be franchise organizations and regional entities such as Real Estate Brokers and Moving Companies. A successful blending of the two can be accomplished by different locations on the same garment, or by combining the two logos. The brand name is immediately recognizable and a successful pairing can generate a second look. For instance, take a look at these of two embroidered examples:
 
Women’s wear especially benefits from the new fashion forward decoration techniques such as rhinestones, sequins and the like. Stylish options are available in fitted tees, dress shirts and accessories. These techniques offer a great way to showcase company brands in more prominant positioning. Take for instance this use of the Century 21 logo and the broker name displayed below:
With so many possililties, marketing efforts are best supported by consultants and creative resources who understand the unique culture of your organization, team or company. These resources can be found in local communities, online or by referral. Brand building requires a cohesive, consistant message that builds upon repeated exposure to the brand. Consider all the possibilities, enjoy and have fun expressing what it is that makes your brand speak without saying a word.
Tweet This Post
Posted in For The Fashionista | No Comments »
July 15th, 2009
 
Attention fashionistas: It is now possible to be pretty in polo! Corporate apparel finally has selections that professional women will want to wear.
Summer is the perfect time to wear polos. They are comfortable and fit in just right with your casual summer wardrobe. With gorgeous colors in every hue to performance fabrics that work as hard as you do and the selections have never been greater.
Long gone are the days of “your father’s golf shirt”. Designer’s are putting out stylish polo styles that are the perfect compliment to your corporate closet. Names like Ralph Lauren, Adidas and LaCoste extend their label to include polo shirts.
Today’s polos are the perfect expression for your corporate logo. The styles and fabrics adapt extremely well to embroidered or silkscreened logo presentations. Show off your brand with authentic corporate colors or try the modern tone-on-tone look. Place logos front and center in traditional left chest presentation or go subtle with a collar or cuff decoration. The options are vast, so work with your promotional product sales professional for a look that gets your company the attention it deserves.
Tweet This Post
Posted in For The Fashionista | 6 Comments »
April 15th, 2009
   
What comes to mind when you think of corporate apparel? Ask that question to modern working women and many will respond less than enthusiastically. In fact, the image often conjured up is that of boxy, boring and flattering clothing with a company logo on it.
Corporations operate under a different cultures and philosophies that can be visibly recognized by the dress code chosen by the organization. One company may opt for informal attitre, which is geared toward an atmosphere that does not have too much structure, while other cultures reflect a more formal style which is embraced by companies that dictate to employees what is appropriate to wear.
In the mid 1990’s, a movement toward the adoption of a more relaxed dress code comonly referred to as business casual, reated an increased demand for the more relaxed styles. The boom was on, but apparel for working women was nowhere to be seen. There was a major disconnect between what women had to wear and what women wanted to wear. As a result, women were forced to wear min-versions of men’s styles.
Fast forward to 2009, and modern corporate apparel provides the best of both worlds—fashion and function. The business casual trend has transformed both the retail marketplace as well as the promotional products industry. Manufactures now offer women’s apparel in styles, colors and sizes that not only appeal to the women who wear them, but also show off corporate logos in the best possible light.
STAYING TREND SAVVY
Manufacturers lhave taken notice of how important corporate casual is to the American workforce. They are now providing promotional clothing styles that parallel current retail fashion trends. From twin sweater sets for women to three button-up shirts for men, new styles are taking on a design edge that will have people wearing their company logo everywhere.
For a unique fashion statement, consider using the new logo decoration techniques such as rhinestones and sequins and laser etching as well as specialty inks and mixed media applications. Another option is to place your logo in an unexpected location such as a collar, placket or cuff to create a fresh look that gets attention.
  
Today, there are exciting choices for professional women are stylish and affordable. With the introduction of new products at a rapid pace, it is important to work with an informed promotional consultant who understands the woman’s market. Make sure that your provider brings the products that are suited to the unique needs of your organization. Ask for performance fabrics, styles cut for a feminine silhouette and current collor pallets that reflect the latest trends. With the help of a good advisor, your team is sure to stand out on the corporate runway.
Now more than ever, it is possible to be pretty in polo. Discover the styles that allow you to do business while marketing your corporate brand.
Tweet This Post
Tags: branding, corporate apparel, custom apparel, logo decoration, logowear, promotional products, rhinestones
Posted in For The Fashionista | 6 Comments »
March 19th, 2009
Earth Day was established in 1970 to celebrate the gains being made in the care of the environment as well as to create new visions for future progress. As we prepare to mark the 38th anniversary on April 22, it is hard to believe that the tradition began almost 40 years ago.
Today, there is a renewed interest in all things “eco”. As a result, Earth Day 2009 is sure to attract more attention than ever before. People are keenly aware of the environmental concerns, and many are looking for ways to show their commitment to social responsibility.
One way to participate in the spirit of this day is by wearing Earth Day themed apparel. Whether you want to send a low profile message, or sport a billboard approach, the choices of eco-friendly clothing have never been greater. Manufactures’ have responded to increased consumer demand with fashionable, affordable, products that include earth friendly processes and utilizing recycled materials.
Chic Corporate Apparel is offering a special promotion to kick off the celebration with our newly created Earth Day Collection. These value-priced tees and accessories are the perfect way to show your support. Take advantage of our trendy graphics or design your own. We offer 12 different fashionable silkscreen options, 6 full color digital printed styles and 6 embroidered designs. Incorporate your logo to add greater impact.
As a bonus to our customers, all orders placed by March 30th will receive free set up. To see our entire eco-friendly apparel collection, visit our Earth Day Promos
Click on the below images for a sneak peak:
   
Tweet This Post
Posted in What's New | No Comments »
March 3rd, 2009
For The Corporate Diva: Rhinestone Logo Tees
Never before have there been more options to display your brand. Retail trends are making their way into the corporate apparel market, providing fresh, modern ways to to showcase company logos. As a result, it is now possible to be both stylish and show company pride.
Rhinestones and Sequin logos are popping up everywhere. Affordable picing makes this affordable for companies of all sizes are incorporating this fun and effective decoration technique into their corporate closet. Ladies everywhere love this look and are thrilled to have fashionable corporate apparel that they want to wear rather than have to wear. Finally, fashion meets function!
ChicCorporateApparel.com is an online store created by working women for working women who want to wear quality, stylish logoed apparel. Our collections are hand-selected, retail inspired and come in the latest styles, fabrics and colors. Whether traditional or trendy, your are sure to find designs that make you stand out on the corporate runway.
In celebration of fashion week, we are featuring our popular Rhinestone Logo Tees for $25 each. To select your favorite style, visit our Rhinestone Logo Collection here: Bling Tees
Tweet This Post
Posted in For The Fashionista, What's New | 6 Comments »
February 22nd, 2009
In 2009, corporate businesses are looking for ways to take action on climate change and build it into their Corporate Social Responsibility. Earth friendly fashions are everywhere, and business leaders are finding value in these products and incorporating them into their corporate culture.
Not long ago, these products were rare and often too expensive to outfit an organization. But thanks to increased awareness and interest, that has changed. Now choosing eco-conscious apparel is one of the easiest, smartest and most affordable way a business, club or community group can act in the earth’s best interest.
Being eco-conscious isn’t just good for the planet. It is good for business. As more customers seek out companies dedicated to sustainability, one of the most visible way you can demonstrate your commitment to the environment is by choosing to outfit your staff or team in eco-friendly apparel.
We carry a large selection of organic tees, blouses, shirts and polos as well as recycled caps, bags and totes. Visit our new collections here: Eco Chic Fashions
For a video clip about organic processes, please click here: Organic Apparel
Tweet This Post
Posted in What's New | 2 Comments »
December 9th, 2008
Stay tuned for the latest styles in Corporate Fashions!
We will be unveiling our 2009 styles which the latest and greatest in the world of Logowear. Don’t miss our introductory pricing specials on our home page the week of January 2st. Here are a couple sampes to give you a taster….
  
Tweet This Post
Posted in What's New | 3 Comments »
October 8th, 2008
The Branding Diva Says, “Bring Me Corporate Identity With A Twist!”
Corporate Couture For The WOMAN Entrepreneur
Hello Fellow Fashionista:
Welcome to our site and thank you for visiting our web site and our blog. We are happy you found us!
ChicCorporateApparel.com was created by working women for working women. We believe that it is possible to have stylish Logowear, and our store has been built around the principle that women can have both fashion AND function.
The purpose of our blog is to keep an open dialog between clients, vendors and business women of the world. We have something in common and a story to tell. So please feel free to comment, make suggestions or simply create a conversation.
We hope that you find ChicCorporateApparel.com to be more than an online store for Corporate Apparel. Our intent is to create a valuable forum to share interesting facts, introduce new ideas and to preview new products.
I say, the war between men and women’s Corporate Apparel is OVER (and it’s about time). Enjoy!
Tweet This Post
Posted in For The Fashionista | 2 Comments »
|
